Contacting Potential Employers Effectively | 10 Things You Need to Know

contacting potential employers

Running into barriers contacting potential employers?

Job seekers often face barriers when contacting potential employers. If you are in this group, you are not alone.

It’s easy to get frustrated

Quite honestly it’s easy to become frustrated during a job search, especially if you are doing an online job search.

One can spend an inordinate amount of effort submitting online applications to job openings only to get automated responses in email.

Did a real live person really view it? Well, this is the problem; you don’t know.

Every great success is an accumulation of thousands of ordinary efforts that no one sees or appreciates. -Brian Tracy

Some job seekers give up because they are not sure what else to do! To help you move past this barrier, I’ve outlined 10 things you must do to be truly effective when contacting potential employers.

10 things you can do to be effective when contacting potential employers:

1. Utilize an Employer Locator

Get a head start on finding employers in the area where you want to work. Don’t wait to see online advertisements, because by then the pool of candidates you are competing against is huge. Make contact now with employers who can use your skill sets.

Use the Career One Stop’s Employer Locator to find employer information by industry, occupation, location, or keyword. Then use the write-write-call method.

2. Write-Write-Call

Start the conversation by mailing a  letter of introduction to the human resource person. You can get their name, title, and correct spelling by calling the switchboard of the company and asking for it.

Introduce yourself and let them know you will be sending your resume the following week. Once you send your cover letter and targeted resume, follow up with a telephone call.

In his book, 48 Days to the Work You Love: Preparing for the New Normal, Dan Miller gives a detailed account of how to do this. Get the book! It will give you a priceless amount of information.

3. Be Mindful of Keywords

Some employers require an online application, and so you should comply, but still use the “Write-Write-Call” Method.

When submitting your application and resume, be mindful of the keywords you are using. Sprinkle keywords throughout your resume and application that match exactly what the employer has on their job description and website.

Many employers count keywords, either via an applicant tracking system or manually. If you have enough keywords that match what they are looking for, then you will be evaluated for an interview slot.

4. Use LinkedIn

Use LinkedIn to search on a company name, then see which first, second, or third contacts have connections to that company. Ask for an introduction to those contacts. Remember to target your LinkedIn profile to one position that you are seeking.

LinkedIn is also a great source for job leads, and getting a feel for the company mission, values, and work environment.

5. Attend Professional Organizations

Toastmasters, Professional Associations, or Chamber of Commerce Events are a great way to improve your visibility and make contacts at different companies. It is amazing how much information you can find out about a company from informal contacts.

6. Reach Out to Associates

Make a list of friends, professional associates, family members, and friends of friends. Note where they work, and if those companies are on your radar.

Contact them and let them know the type of position you are looking for. Give them copies of your resume, and ask them to be on the lookout for opportunities and contacts they can introduce you to.

7. Contact Recruiters

Recruiters can be a big asset in your job search. They know the market, can give you feedback on your resume, and put you in touch quickly with employers who are looking for your skill sets.

Use Bullhorn Reach to find a recruiter in a particular industry. Use LinkedIn and search on recruiters. You can also use Riley Guide to get free directories of recruiters.

8. Attend Job Fairs

Find out about in person job fairs in your area and surrounding areas, and make contact with a variety of companies at once. You can Google “job fairs city, state” , contact your local career center, and check the radio and paper for job fair announcements.

9.Contact College Alumni Associations 

College graduates should always contact the college they graduated from to see what placement services are available.

Many colleges have alumni databases specifically designed for networking purposes. Alumni are often interested in hiring candidates from their school, so it’s important to take advantage of this great opportunity.

10. Start Volunteering

Most companies and cities have  volunteer programs.  You will naturally make friends and informal contacts while volunteering that can lead to effective networking. Plus volunteering looks good on your resume.

Implementing even a few of these 10 suggestions will put you well on your way to overcoming potential barriers when contacting potential employers. Please share this article with anyone you think could use the information!